Video Best Practices
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- First, make sure your videos meet RealSelf’s guidelines and policies.
- Use the video as a way to directly reach potential patients, not as a TV commercial. Give a sense of how you’ll be when the patient books a consultation. Let your before-and-after results and surgery footage speak for themselves rather than use patient testimonials or in-video branding like phone numbers or URLs.
- Keep it simple: If you can answer a question in under a minute, do so. However, shorter doesn’t always mean better, particularly for surgery or patient-focused videos. A good rule of thumb: Did you answer all the questions you set out to answer?
- Keep it personal: These are potential patients you’re talking to, not fellow doctors. Be genuine, not clinical. Pretend you're explaining the procedure or answering questions to a loved one with no prior medical knowledge.
- Keep it professional: Think of the video as a virtual consultation. Dress accordingly. In many cases, this will be your first impression.
- Get permission:
- If you’re using patient photos, surgery footage, or any other visuals that include the face or body of a patient, make sure you have his or her permission filed away. RealSelf can ask for proof of permission at any time; if you’re unable to provide it, the video may be disqualified from publishing on RealSelf.
- If you submit footage originally produced by a third-party outlet (a local news channel, Cosmetic Networks, Plastic Surgery TV, etc.) provide proof from the outlet to your doctor advisor that you have permission to reproduce the video on other sites. Failure to do so will result in a rejected video.
- Using music? Make sure you file away proof of permission for that, too.
- Give specific details for the RealSelf team to use in the title and caption. For example:
- Descriptive details patients are OK with having published (e.g. What are their ages? Are they parents? Is this their first surgery? How do they feel before the procedure? After?)
- Surgery specifics — especially related to dramatic transformations (cup size changes, CCs used for injections, weight or inches lost/reduced, etc.)
- Do not include special characters such as question marks, numbers, exclamation marks, and dashes in your video file title. RealSelf's video hosting platform does not accept these and will reject any videos that include them in the file name.
- Make sure your file is one of RealSelf's allowed formats (mp4, mov, or avi) and is small enough to load to the site (maximum size: 250MB). If your file is too big, here's a quick way to compress it: Download the free program http://www.squared5.com for either Windows or Mac. Here's how that'll look:
We recommend reducing the video to 1280x720 resolution and restricting the files size to under 5MBs per second. This should give you plenty of space to work with without too much loss in quality.
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